Iconic designer Pierre Paulin’s vision was to create a sensation of ‘sitting on clouds’. A little ahead of its time in 1975, the modular Pacha Collection is finally coming into its own today as GUBI reissues this timeless and characterful collection. 

The first sketches that Pierre Paulin (1927-2009) drew for what was to become the Pacha Collection were simple pencil outlines that resembled illustrative clouds. One of those sketches went on to become the Pacha Lounge Chair that he designed for Mobilier International (a former French company) in 1975. Reputedly an evolution of his Blublub Collection for Artifort three years previously, the design was the result of extensive research into the notion of comfort.



French designer Marcel Gascoin (1907-1986) was one of the leading furniture designers of the post-war era. Gascoin prioritized simple functionality, executed with meticulous attention to detail.GUBI reintroduces a GASCOIN dining collection, including 5 versions of the C-Chairs and 2 new tables: the B-Table and the S-Table. The pieces offer a coherent and responsive dining solution enabling the 2 tables to be mixed and matched with the C-chair editions and the Trèfle Stool.



Danish-Italian design duo GamFratesi has reimagined the nineteenth-century English roll-arm sofa, known for its undulating profile, taut upholstery, deep seats and low rolled arms.
Adding a timeless Scandinavian simplicity to this enduring typology with straighter lines and clearer geometry, combined with the Italian aesthetic evident in its indulgent seat, they have created the Flaneur, a modular sofa that invites complete relaxation in any setting, in line with the sense of carefree curiosity that its name evokes.



Inspired by a contemporary take on the midcentury Scandinavian design tradition, the Sejour Lounge Chair by GamFratesi has a soft, rounded backrest enveloping its solid, welcoming seat. It offers tremendous comfort and an invitation to stay awhile, as its name suggests. The curve of the back supports a restful sitting position even over long periods of time.



GUBI is a design house renowned for designing, developing and marketing a daring and elegant collection of furniture, lighting and interior objects that resonates across the globe. Its signature pieces evoke emotion and tell meaningful stories that make them both timeless and enduring. GUBI brings forgotten icons of the past together with tomorrow’s classics. The result is a visionary collection that spans almost 100 years of history and is sold all over the world.


Beetle Chair Collection

BL9 Pendant, 3D dining chair

Semi pendant, 3D dining chair

Aoyama table, 3D dining chair

BL9 pendant, 3D dining chair

Semi pendant, Beetle chair, Gubi 2.0 dining table

2D counter stool

Beetle bar stools

Beetle dining chair

TS coffee table

MultiliMulti-lite pendant, Beetle chair, Moon dining table

A3 stool, BL9 Pendant

Turbo pendant, Masculo dining chair, Gubi dining table

Cobra wall lamp, Grashoppa floor & table lamp, 62 Desk, 2D chair

TS Coffee table, Beetle lounge, Cobra wall lamp

Ronde pendant, 2D dining chair, Gubi dining table

Ronde pendant

Beetle chair, BL9 pendant, Dedal shelf

Bat lounge chair low & high, Grashoppa floor lamp, TS coffee table

63 Dresser, Demon Shelf, Bat meeting chair, Beetle meeting chair

Paper coffee table, Modern line sofa, Bat lounge chair, Beetle lounge table

Beetle bar stool, Gubi 1.0 Lounge table, Tall lounge chair

Stay lounge chair and sofa

BL3 floor lamp, Stay lounge chair and sofa, Moon coffee table, Multi-lite

Beetle lounge chair, G10 Floor lamp, Moon coffee table, Randaccio wall mirror

Beetle dining chair, Multi-lite pendant, Gubi dining table, 9602 floor lamp

Revers lounge chair, 9602 floor lamp, Masculo lounge, Stay sofa, TS table

Moon lounge table, Wonder sofa, Epic coffee table

Wonder sofa, Epic coffee table

C-chair dining chair

Bat dining chair, Beetle dining chaur, Epic Dining table

Gent dining chair, Multi-lite pendant, Adnet mirror, Gravity table lamp

Bat lounge chair, Adnet coffee table, Adnet mirror, Gravity floor lamp

Bat lounge chair

Epic dining table, Bat dining chair, Multi-lite pendant

Pacha lounge chair, TS coffee table, Collar pendant

Bat dining chair, Moon dining table, Satellite pendant

Beetle dining chair, A1965 pendant

CDC.1 Lounge chair, CDC.2 Sofa, Gravity floor lamp

Bat dining chair, Gubi Dining table, Gravity floor lamp